Competition is fierce and public opinion is quickly formed when a company shows weakness. Corporate communication means first and foremost managing risks and, when necessary, acting quickly, consistently and authentically. It also requires fresh ideas to stand out from the crowd. Done right, the potential for a company is enormous.
Technology is having an increasing impact on communications. And AI-controlled voice modules can certainly help with media relations. But what AI cannot (yet) do is maintain a personal network. The relationship with journalists is a valuable asset that we cultivate on a daily basis. And yes, across borders and with a focus on the entire DACH region.
LinkedIn, X, Instagram, TikTok, YouTube, influencers, websites, online and print media - the choice of channels through which companies can communicate is growing all the time. What to do, what makes sense? Again, quality comes before quantity. Focusing on the relevant channels that deliver the same message, but in different formats, will ensure a quality result.
There are three key success factors in today's communications: tailor-made texts/podcasts/videos for different audiences, a news item or story that sticks in the mind, and the right timing. All this requires a strong editorial team focused on specific sectors.
The strength of a communications team is particularly evident in a crisis situation. But communications can only be as good as the company's decisions. That is why an agency's advice must go much further than simply writing an ad hoc communication.
The shortage of skilled labour will become even more acute in the future, as demographic trends make clear. Only those with the right strategy and commitment will be able to survive in the war for talent.
The idea of a learning organisation is a strong and essential part of our culture. The daily exchange of information and knowledge is an integral part of our work. To this end, we have installed internal and external networks, such as a 30-minute morning exchange on trends, studies and current topics, as well as regular training sessions with experts.
Career at TE Communications
There is no silo thinking here, we work together on new tasks and successes. You're welcome to join us for a team lunch!
We see ourselves as partners, not as an extended workbench. We give feedback, make suggestions and sometimes fight for our ideas - for this we also go the extra mile. Our customers appreciate this and remain loyal to us for years.
Thanks to our interdisciplinary team, we are broadly positioned: media relations, websites, videos, podcasts, ads, LinkedIn, strategy, and crisis communication ... Starting point is always the development of an impactful, relevant story.
Certainly our Swiss roots, which focus on the team result. Thinking in silos and on a budget is not something we do. We all like collaboration, creativity and quality in equal measure.
This is indeed a focus, but we also have clients in the real estate, start-up and innovation sectors. New, exciting topics are added every year.
Of course! This way, we can look together to see where your specific situation presents a need and what resources are required to meet that goal. We place great value on transparency - so simply contact us.
People who fit in with us are always welcome! So just arrange a non-binding meeting with us for a coffee; we can always use additional talent due to continuous growth.
TE Communications AG
St. Leonhard-Strasse 45
CH-9001 St. Gallen
TE Communications GmbH
Kaiserstraße 53
DE-60329 Frankfurt am Main