Today, communication has three key factors that contribute to its success: tailored texts/podcasts/videos for the various target groups, a message or story that will be remembered, and the right timing. But you should always be one step ahead. Find out how to do this by listening to our podcast.
LinkedIn, Twitter, Instagram, Tiktok, YouTube, influencers, websites, media outlets both online and in print - the range of channels through which companies are able to communicate is growing all the time. So, the question is, which one makes the most sense? Again, quality over quantity. Focusing on 4-5 channels that convey the same message, but in different formats, ensures a great outcome.
Competition is tough, in all industries. How can you stand out from the crowd in this environment? Ultimately, the only approach is to think outside the box. In other words, infusing corporate themes with unusual ideas, surprising posts and videos, thoughtleader contributions - all of which translates into high-quality and persuasive communication.
Today, markets and media move even faster and topics come and go. Riding this wave or even creating your own, requires a powerful editorial team. One possibility is to set one up internally, the other is to use existing external ones. Thus, in our morning editorial call, the relevant topics of the day and the next weeks are being discussed, debated and used for customers - comments are developed on the same day...
An event with 150 guests, sending out goodies for customers or a competition? We've done it all. There is (almost) nothing that our team can't manage. And if we do something for the first time, we put just as much heart and soul into it as we do into all our other projects.
The idea of a learning organisation is a strong and essential part of our culture. The daily exchange of information and knowledge is an integral part of our work. To this end, we have installed internal and external networks, such as a 30-minute morning exchange on trends, studies and current topics, as well as regular training sessions with experts.
Career at TE Communications
There is no silo thinking here, we work together on new tasks and successes. You're welcome to join us for a team lunch!
Consultation should take place independently, openly and at eye level. Only in this way can projects and tasks be successfully implemented. We do not see ourselves as an extended workbench, but as service providers and communication experts who go the extra mile with their clients.
Podcasts are the new discovery of the last few years as a means of communication. But here, too, it is the story that counts. Generalities or marketing platitudes will not find fans. Instead, exciting stories with a touch of humour.
There is hardly anything as emotional as moving images. Far too little use is still made of this today, although the range from small videos to image films offers a good choice. Sympathy and trust are only surpassed by personal communication.
Stories are remembered 22 times better, according to experiments at Stanford University. Students were given one minute to pitch an idea. Most used facts, only a few told stories. But the stories were remembered 22 times better, the researchers found. Because they touch us emotionally. Because we take the place of the hero or heroine in a story.
With COVID-19, a change in sales communication has begun. Face-to-face meetings have been replaced by video calls, congresses and round tables have suffered. There are opportunities to break new ground in sales communication and combine the digital and analogue worlds.
We see ourselves as partners, not as an extended workbench. We give feedback, make suggestions and sometimes fight for our ideas - for this we also go the extra mile. Our customers appreciate this and remain loyal to us for years.
Thanks to our interdisciplinary team, we are broadly positioned: media relations, websites, videos, podcasts, ads, LinkedIn, strategy, and crisis communication ... Starting point is always the development of an impactful, relevant story.
Certainly our Swiss roots, which focus on the team result. Thinking in silos and on a budget is not something we do. We all like collaboration, creativity and quality in equal measure.
This is indeed a focus, but we also have clients in the real estate, start-up and innovation sectors. New, exciting topics are added every year.
Of course! This way, we can look together to see where your specific situation presents a need and what resources are required to meet that goal. We place great value on transparency - so simply contact us.
People who fit in with us are always welcome! So just arrange a non-binding meeting with us for a coffee; we can always use additional talent due to continuous growth.
TE Communications AG
St. Leonhard-Strasse 45
CH-9001 St. Gallen